Business, management & law

1. Revised SYSCOHADA: principles and chart of accounts
2. Day-to-day entries: purchases, sales, cash
3. Fixed assets and depreciation
4. Year-end adjustments and closing
5. Financial statements: balance sheet, income statement, cash flow
6. Taxation: VAT, corporate income tax, withholding
7. Economic & financial analysis: ratios, intermediate balances, balance sheet analysis
8. Case study: an SME (fictional) from entries to statements

Key labs

• Journal, ledger and trial balance
• Invoices, bank and payroll
• Depreciation schedule & disposal

1. From idea to opportunity: testing the market
2. Business model and value proposition
3. Formalities and legal form (OHADA)
4. Business plan
5. Economic & financial analysis: forecasts, break-even, funding need, cash flow
6. Funding: microfinance, banks, grants, investors
7. Selling and retaining customers
8. Growing: hiring, structuring, steering

Key labs

• Testing the market
• Business model, pricing & unit economics
• Choosing a legal form (OHADA)

1. Digital strategy and customer journey
2. Content, social media and WhatsApp Business
3. Organic and paid search
4. Online advertising and targeting
5. E-commerce: shop, mobile payment, delivery and e-mail
6. Economic & financial analysis: acquisition cost, customer lifetime value, return on ad spend
7. Measurement, testing and optimisation
8. Project: Karité Lagune’s 2027 digital plan

Key labs

• Conversion funnel
• Social media, influencers & WhatsApp Business
• Organic & paid search

1. Governance, internal control and the COSO framework
2. Risk management and risk mapping
3. Internal audit standards, ethics and the audit plan
4. Running an engagement: planning, testing, sampling
5. Auditing key processes: purchasing, sales, payroll, treasury, information systems
6. Fraud: red flags and investigation
7. Economic & financial analysis: analytical review, financial risks, impact of recommendations
8. Reporting, follow-up and capstone engagement

Key labs

• COSO diagnostic & three lines
• Risk map
• Risk-based audit plan

1. OHADA: institutions, uniform acts and legal method
2. General commercial law: trader, business, lease
3. Commercial companies: SARL, SA, SAS
4. Contracts and the commercial sale
5. Security interests
6. Debt recovery and insolvency proceedings
7. Economic & financial analysis: share capital, contributions, dividends, legal cost of structure choices
8. Arbitration and dispute resolution (CCJA)

Key labs

• The OHADA compass
• Lease and business
• Choosing a company form

1. Recruiting and onboarding
2. Employment contracts and labour law
3. Payroll in Côte d’Ivoire: from gross to net
4. Payroll: special cases, Senegal, Cameroon and checks
5. Working time, leave and absences
6. Training, skills and workforce planning
7. Economic & financial analysis: payroll costs, cost of an employee, HR budget
8. Employee relations, climate and HR systems

Key labs

• Recruitment funnel & scorecard
• Probation, termination & final settlement
• Payslip step by step

1. The B2B sales cycle and the sales profession
2. Prospecting and qualification
3. Needs discovery and value proposition
4. Sales pitch, presentation and objection handling
5. Negotiation
6. Closing, tenders and commercial proposals
7. Economic & financial analysis: margin, discount, payment terms, account profitability
8. Sales management: pipeline, forecasting, team and variable pay
9. Key accounts, CRM and sales leadership

Key labs

• Funnel and prospecting
• Discovery and client value
• Handling objections

1. Principles of insurance and risk
2. Non-life insurance: property, liability, agriculture and climate
3. Life, savings and health insurance
4. Pricing and technical reserves
5. Claims, fraud and reinsurance
6. Micro-insurance, distribution and digital insurance
7. Microfinance: credit, savings and portfolio quality
8. Economic & financial analysis: product profitability, portfolio quality (PAR), solvency
9. CIMA and WAMU regulation, client protection and final workshop

Key labs

• Pooling, the law of large numbers and adverse selection
• Non-life: indemnity, bonus-malus and index insurance
• Life and health: mortality table, products and basket of care